Graphic Design and Rebrand of Sheffield-based property management company.
Genie Creative are delighted to have recently completed the Graphic Design and Rebrand of Sheffield-based property management company – The House Company.
Based in Sheffield, the House Company offer operational, administrative and financial management services to properties of all sizes. They are experienced in providing bespoke block management & maintenance services for each particular property. They do this by tailoring services to meet the specific needs of both long and short term investors. To find out more about their services and see the new brand in operation- please visit: https://www.thehouseco.co/
Meeting the brief
Our brief was to develop a new logo that is both legible and contemporary whilst maintaining a clear link to the old. In addition we were required to create a new, flexible brand style which can be applied across a suite of marketing and display materials, including: stationery, leaflets, folder, website, pull up banner stands as well as promotional “give away” items.
The new brand style features a honeycomb graphic device which we developed as a visual metaphor for ‘home’ and also to emphasise the company’s dedication to hard work. This is supported by a montage of key phrases in the shape of a tower block. Both graphic devices are used throughout the marketing materials.
Finally, a key requirement of the brief was to deliver all the marketing materials in time for “The property Investor and Homebuyer Show” in April. which I am pleased to say was acheived with ease through a combination of careful planning and excellent client liaison.
Our client is delighted with the new brand and, in particular, the fact that everyting was delivered on time, on quote and to a high standard. They also appreciate the ease of which they can update their website (through a user-friendly CMS area) and that all the elements fit together perfectly.