Genie Creative produce Bradfield Brewery promotional calendar
Genie Creative have provided brand and graphic design services to Bradfield Brewery since creating their website in 2012. Through a carefully considered marketing strategy we have worked with the Brewery to build a recognisable and consistent brand with strong customer loyalty. Part of our strategy includes an annual “brain-storming” meeting. At the start of each year we meet with the Brewery management team to discuss concepts for marketing projects that will build on the strengths of the brand over the coming year.
At a meeting in 2015 we proposed a range of concepts for a promotional calendar that ephasised the core brand values in an impactful way. Unfortunately the marketing budget didn’t quite stretch for that year. However the ideas had clearly struck a chord and in August 2016 we were commissioned to create a 24 page promotional calendar based on the concept of “A farmers Year”.
The idea behind the concept
The chosen concept features caricatures of all the Bradfield Brewery team carrying out their work throughout the year. Twelve key stages of the brewing process are illustrated with Russ the farm dog getting “in on the act” alongside many of the Bradfield Brewery cows (as featured on the range of pump clips and mini kegs we have produced).
For the illustrations we turned to our long-term design associate and local artist Dave Howarth. Dave has worked with Genie Creative for many years on a wide range of project including our work with Bradfield Brewery.
A large calendar page sits immediately below each of the 12 full-page illustrations and includes a small pane containing the previous and future month. Monthly specials are featured throughout the calendar as well as key dates. The back two pages feature the full range of permanent and seasonal ales with their tasting notes. The calendar is designed in such a way as to ensure that the Brewery contact information is visible throughout the year and is packaged in an attractive personalised envelope.
The end result is an attractive humorous and functional calendar that emphasises the values that underpin the ethos of the brewery.
What our client has to say
“We commissioned Genie Creative to produce a calendar for us based on the popular cartoon cow theme which they created for our pump clip designs. We wanted to capture the brewery and all the staff with a sense of fun and humour included. We were delighted with the end product. Despite being a complex brief and a deadline to work to, the project ran very smoothly and we would certainly recommend Genie creative for any project requiring artistic creations”. Jackie Helliwell of Bradfield Brewery